It’s true. Content outsourcing saves a LOT of time. And, content creation is the most outsourced marketing job. Marketers and company owners know they can easily make tweaks to outsourced content—especially written content. The creation process, however, is time-consuming and
Are you trying to do all of the heavy lifting when it comes to your marketing strategy? There is a lot to do and the expectations are continually changing. Most companies now outsource marketing–and for good reason. Nearly two-thirds of all B2B
Webinars are one of the most effective tools for securing and converting leads. If you’ve put together a webinar, then you are already ahead of the curve. […]
You have put hard work into your content strategy and you are starting to see results. More and more businesses are willing to put the time and effort it takes into creating content that draws in more traffic and spreads brand awareness. […]
If you want to use your marketing time wisely and keep reaping rewards well after this downturn, create a sustainable content strategy and production plan. Everyone has a different tolerance for content. Content isn’t easy to keep producing without it
Very few businesses are proceeding with normal operations in the midst of this pandemic. So I wanted to give back by providing advice for your business marketing so that your business can survive and maybe even thrive through the pandemic. Each week, I’ll be outlining a strategy I’m using with my clients to keep their businesses running and earning. […]
You may think California is full left-wing hippies, homeless, or Silicon Valley millionaires. But you probably missed the army of consumer advocates. They pushed through the California Consumer Privacy law which will take effect January 1st and if you don’t
There isn’t a woman alive that isn’t considering wearing Spanx tomorrow night under their LBD. Male or female entrepreneurs will identify with the founder of Spanx, Sara Blakely’s, story of perseverance and self-doubt. There are some strong lessons that should
It was only a matter of time before someone built a better writing system with AI. The important part is it actually ranked. Drowning In Copy Deadlines Marketers are always chasing deadlines and swimming in copy requests, rewrites, approvals, etc.