Although email is one of the first arrivals in the digital marketing landscape, it has a staggering return on investment of 4200%. That’s if you have good email open rates. Used by nine out of ten marketers to distribute content as of 2021,
The average email is opened and read for just 11 seconds. Businesses with little email marketing experience spend hours writing their email newsletters. They guess what their audience will like reading. Most have no clue why their ROI and engagement
An email drip campaign is a highly effective method of lead conversion. But there’s a catch. You need to segment your audience to reap the insane benefits. If you blast your entire list, you are sure to see a significant
Landing in spam jail is what every digital marketing professional fears the most. Domains being flagged as spam is a scary and real possibility if you don’t go about account-based marketing (ABM) in the right way. Often, marketers cave under
Building a targeted email list is one of the best ways your business can capture leads to nurture using a B2B email marketing campaign. It also helps you maintain connection with your current customers. But it can seem daunting to
When it comes to engaging leads, email marketing campaigns are primary strategies. It remains one of the most effective forms of marketing, with a possible ROI of $38 for every $1 spent on campaigns. However, ineffective email marketing becomes boring
We often come across clients who think they can buy, scrape and borrow trade show lists and enter them into their email systems. These same clients are usually shocked when their email accounts get frozen or shut down when recipients report them