Conquering Dark Funnel Marketing The buyer’s journey is changing, which means marketing and sales funnels are changing too. With buyer behavior shifting to self-education and solo research, go-to-market teams are having to rethink the buyer’s journey. The buyer’s journey is
You have a few weeks to clean out your pipeline and close deals. However, prospects will naturally want to postpone the choice until next year. End-of-year distractions can bring opportunities. Many organizations must finish this year’s budget and set next
The term “conversion rate optimization” (CRO) is used a lot in digital marketing, but its meaning can be unclear. In its simplest form, CRO is the process of increasing the percentage of visitors to your website who take a desired
Sales and marketing are two of the most important aspects of running a successful business. If you are a b2b sales organization, your marketing is a bigger part of your revenue equation. However, these two departments often operate independently of
Do you want to improve your sales by understanding customer issues? Pain points are your customers’ problems. Some customers may not be aware that they have a problem, but in order to market to them, your sales teams must be
Did you know that advertisers achieve an 8:1 return on investment (ROI) through Google Search and Ads? This means you can get $8 for every $1 spent on your Google Ads. In the age of the Internet and Google search, whether or
The RACI matrix is a great tool for identifying the decision-makers for each product’s sales cycle. Most businesses are so busy with day-to-day operations that they don’t have time to step back and figure out who the decision-makers are for
Your business needs to build trust in your target cohorts to be successful. Statistics show that most enterprise buyers are actively seeking out open and honest business relationships that foster deep trust. Once you establish trust, these customers will become
Do you want to know what customers are really thinking? You might be surprised by the answer. Customer journey mapping is a powerful tool for any B2B company looking to understand its customers and improve customer experience. In this post,
Successful alignment between marketing and sales has many benefits. It creates better brand awareness as well as higher quality and quantity in sales. It also leads to an improvement in both growth and profits. However, sales teams in the B2B