At its core, account-based marketing (ABM) is an approach that sees businesses build and execute hyper-personalized marketing programs that are aimed precisely at defined accounts. In other words, it’s a way to treat each client uniquely. ABM allows you to market
You want your marketing dollars to work hard for you and your company, and marketing sales attribution can help you do that. Knowing whether something works or does not work should be a top priority for creating a marketing budget
This week we will continue along the buyer’s journey to the final (and critical) leg: the bottom of the funnel (BOF) and the point at which your leads turn into customers. In the first entry of this series, we highlighted the
Landing in spam jail is what every digital marketing professional fears the most. Domains being flagged as spam is a scary and real possibility if you don’t go about account-based marketing (ABM) in the right way. Often, marketers cave under
As the novel coronavirus pandemic continues to disrupt business and the ability to meet in person, major conferences have taken an enormous hit. Organizations accustomed to hosting large gatherings have been forced to cancel their events throughout the past year.
An estimated $62 billion is lost each year by American companies because of poor customer service. Additionally, a mere 5 percent increase in customer retention can then result in a minimum of 25 percent increase in profits for companies. Building
When I was in business school, one distinction professors taught was the difference between marketing and sales. Marketing involved getting the customer to the point of considering to make a purchase and sales involved convincing a prospect that their product
If you’re like most small business owners, your time is spent on the myriad of demands from the daily operations of your business. You might dream of expanding your market reach into new areas, but finding the time to create
You believe in your products and solutions. Of course, you do, or you wouldn’t be offering them. But, too often brands push those products before earning the trust of their audience. You look brand-centric when every post pushes your solution