SEO-optimized B2B content helps increase your website traffic and attract people that want to interact with your business. However, it does little to convert them into a customer once they’re there. You must create goals for your content that will nurture
This week we will continue along the buyer’s journey to the final (and critical) leg: the bottom of the funnel (BOF) and the point at which your leads turn into customers. In the first entry of this series, we highlighted the
This week we’re looking at the middle of the funnel after last week’s focus on the Problem Stage and top of funnel (TOF) content. We also talked about a customer’s place in their sales journey and how to get them
The act of buying a consumer product is simple: find something you like, enter your credit card information, and voila — a purchase! In B2B sales, buying can involve multiple decision-makers and an uncertain path to purchase known as the
Content marketing has tremendous potential to drive traffic to your business’s website and landing pages. However, the key to maximizing your content marketing is sustainability. Without the right strategies in place, eventually, your efforts are likely to fall short, drop
Creating content conversion for sales and leads has never been more important. In this continuing pandemic environment, many traditional means of attracting leads and sales, such as conventions and other in-person events, have gone away. If your digital content marketing
When it comes to engaging leads, email marketing campaigns are primary strategies. It remains one of the most effective forms of marketing, with a possible ROI of $38 for every $1 spent on campaigns. However, ineffective email marketing becomes boring
For most businesses, New Year is all about focusing on getting better results in your business – usually in the form of revenue. This means thinking carefully about leveraging marketing to drive your business forward in the new year. Here
Interacting with your customers on social media in a business to business setting is much different from interacting directly with consumers. That doesn’t mean you should ignore social media marketing; it just means that you need to focus directly on
Over the past 20 years, brands have become increasingly aware of the importance of content marketing when it comes to promoting their products and services. Social media has only amplified these perceived needs, as it allows content to be quickly