This week we will continue along the buyer’s journey to the final (and critical) leg: the bottom of the funnel (BOF) and the point at which your leads turn into customers. In the first entry of this series, we highlighted the
This week we’re looking at the middle of the funnel after last week’s focus on the Problem Stage and top of funnel (TOF) content. We also talked about a customer’s place in their sales journey and how to get them
The act of buying a consumer product is simple: find something you like, enter your credit card information, and voila — a purchase! In B2B sales, buying can involve multiple decision-makers and an uncertain path to purchase known as the
Are you a mid-market company whose sales team needs support generating B2B leads? Chances are, you looking to increase your company’s marketing revenue or scale your marketing budget. However, because lead generation campaigns involve multiple people, the real costs can
Content marketing has tremendous potential to drive traffic to your business’s website and landing pages. However, the key to maximizing your content marketing is sustainability. Without the right strategies in place, eventually, your efforts are likely to fall short, drop
Landing in spam jail is what every digital marketing professional fears the most. Domains being flagged as spam is a scary and real possibility if you don’t go about account-based marketing (ABM) in the right way. Often, marketers cave under
When you hear ‘marketing influencer’, your first thought may be a makeup enthusiast sharing videos and selfies on their Instagram account. If that is your first thought, you’re not wrong and influencers like these can be extremely useful for B2B
Your B2B landing page says a lot about your business. It not only provides vital information about how to contact your team, but it sends one of the first brand messages that a potential client will see. It develops a
As your company grows, you’re likely hearing from your IT and marketing teams that they want to add more tools to your company’s arsenal. However, while all of their ideas sound promising, how do you know which tools will add
The pay for performance business model might seem at first to be an affordable way to work with your outsourced marketing agency. You don’t need to pay unless you get the results you want. At first glance, it may seem