The dark funnel is not some spooky Halloween marketing trend. But, it can be a pretty scary place for businesses when they haven’t yet embraced the work needed to capitalize on it. We have all gotten addicted to analytics and
People today have the attention span of gnats. The use of short videos in content marketing allows you to give your audience what they want while also effectively conveying your message. If you are going to produce videos they need
Content recycling is a valuable strategy. It can help you keep your platforms fresh and updated without spending hours creating new material. If you recycle your content you need a plan or it can be as much work as creating new.
You’re posting great content, but are you doing everything you can to make sure it’s seen? While everyone wishes it was as simple as just dropping in some copy, social media is more complex than that. That’s where social media
Do you have a social media strategy? If not, it’s time to put one together. It may seem like a daunting task, but with the right messaging strategy in place, your company will start to see better engagement and more
Nowadays, everyone in the marketing world seems to be talking about influencer partnerships. However, finding the right person to talk up your B2B product or service can be a lot more challenging than if you are plugging a consumer product
When you hear ‘marketing influencer’, your first thought may be a makeup enthusiast sharing videos and selfies on their Instagram account. If that is your first thought, you’re not wrong and influencers like these can be extremely useful for B2B
Interacting with your customers on social media in a business to business setting is much different from interacting directly with consumers. That doesn’t mean you should ignore social media marketing; it just means that you need to focus directly on
If you want to use your marketing time wisely and keep reaping rewards well after this downturn, create a sustainable content strategy and production plan. Everyone has a different tolerance for content. Content isn’t easy to keep producing without it
Very few businesses are proceeding with normal operations in the midst of this pandemic. So I wanted to give back by providing advice for your business marketing so that your business can survive and maybe even thrive through the pandemic. Each week, I’ll be outlining a strategy I’m using with my clients to keep their businesses running and earning. […]