A business blog is a major tool in the content marketing channel for a reason. Creating a blog for your B2B company and updating it regularly with well-written content drives traffic and offers educational value. In addition to improving your
In today’s climate, B2B companies need to refocus on lead generation strategies. Studies show that many companies are failing to generate enough B2B leads and they need new strategies. In fact, 61% of companies consider lead generation their number one
Do you want to know what customers are really thinking? You might be surprised by the answer. Customer journey mapping is a powerful tool for any B2B company looking to understand its customers and improve customer experience. In this post,
Good keyword research is essential to any B2B account-based marketing strategy. However, too many business owners and managers treat keyword research as an afterthought or task that an intern or entry-level employee can handle. We understand you have a lot
If you own a B2B company, the marketing data that your company collects is undoubtedly one of its most valuable resources. If you don’t know what matters your company’s data can seem like a disorganized mess of information that is
This week we’re looking at the middle of the funnel after last week’s focus on the Problem Stage and top of funnel (TOF) content. We also talked about a customer’s place in their sales journey and how to get them
Are you a mid-market company whose sales team needs support generating B2B leads? Chances are, you looking to increase your company’s marketing revenue or scale your marketing budget. However, because lead generation campaigns involve multiple people, the real costs can
Your B2B landing page says a lot about your business. It not only provides vital information about how to contact your team, but it sends one of the first brand messages that a potential client will see. It develops a
The pay for performance business model might seem at first to be an affordable way to work with your outsourced marketing agency. You don’t need to pay unless you get the results you want. At first glance, it may seem
Building a targeted email list is one of the best ways your business can capture leads to nurture using a B2B email marketing campaign. It also helps you maintain connection with your current customers. But it can seem daunting to