Making purchases more difficult for your customers may seem like a crazy idea. But, adding marketing friction can actually increase sales. Businesses and marketers are constantly warned that friction causes lost sales. They should make it as simple as possible
In recent times, the prevailing SEO wisdom has been that if you want to increase your organic traffic, you need to target high-volume keywords. But what if there was a way to increase your organic traffic by targeting zero-volume keywords?
For the past few years, product-led growth has been all the rage in the tech startup world. But what is growth hacking, and how can it be applied to companies of all sizes? Growth hacking is a process of rapid
Considering that ninety-three percent of all website interactions come about via a search engine, SEO best practices are absolutely crucial in order for businesses to reach customers. However, what happens when your SEO habits clash with your website’s user experience (UX) goals?
If you’re running a marketing campaign, campaign testing all elements to ensure success is required. Unfortunately, many businesses make the mistake of only looking at the end result without taking into account all of the factors that contribute to their
It has been said that every day, your business is either gaining market share or it is losing it. Unfortunately, losing market share doesn’t take much effort. Your competitors will be more than happy to assist you. At this very
A business blog is a major tool in the content marketing channel for a reason. Creating a blog for your B2B company and updating it regularly with well-written content drives traffic and offers educational value. In addition to improving your
If you own a B2B company, the marketing data that your company collects is undoubtedly one of its most valuable resources. If you don’t know what matters your company’s data can seem like a disorganized mess of information that is
Your B2B landing page says a lot about your business. It not only provides vital information about how to contact your team, but it sends one of the first brand messages that a potential client will see. It develops a
Creating content conversion for sales and leads has never been more important. In this continuing pandemic environment, many traditional means of attracting leads and sales, such as conventions and other in-person events, have gone away. If your digital content marketing