Building a targeted email list is one of the best ways your business can capture leads to nurture using a B2B email marketing campaign. It also helps you maintain connection with your current customers. But it can seem daunting to
Creating content conversion for sales and leads has never been more important. In this continuing pandemic environment, many traditional means of attracting leads and sales, such as conventions and other in-person events, have gone away. If your digital content marketing
When it comes to engaging leads, email marketing campaigns are primary strategies. It remains one of the most effective forms of marketing, with a possible ROI of $38 for every $1 spent on campaigns. However, ineffective email marketing becomes boring
For most businesses, New Year is all about focusing on getting better results in your business – usually in the form of revenue. This means thinking carefully about leveraging marketing to drive your business forward in the new year. Here
As the novel coronavirus pandemic continues to disrupt business and the ability to meet in person, major conferences have taken an enormous hit. Organizations accustomed to hosting large gatherings have been forced to cancel their events throughout the past year.
According to a report from Hubspot, 61 percent of marketers report that lead generation presents one of their biggest struggles. The art of attracting customers and convincing them to buy from you becomes increasingly complex in today’s digital world. Customers
At first glance, multichannel marketing and omnichannel marketing appear to be the same thing. Both names indicate that the company using one of these strategies engages customers across multiple marketing channels, understanding that customers today want to reach and engage
An estimated $62 billion is lost each year by American companies because of poor customer service. Additionally, a mere 5 percent increase in customer retention can then result in a minimum of 25 percent increase in profits for companies. Building
If you’re marketing to all of your potential customers with the same message, you’re likely losing sales. Such a broad message doesn’t make the reader feel that you’re speaking directly to them. Without that personal touch, they will likely lose
When I was in business school, one distinction professors taught was the difference between marketing and sales. Marketing involved getting the customer to the point of considering to make a purchase and sales involved convincing a prospect that their product