Successful alignment between marketing and sales has many benefits. It creates better brand awareness as well as higher quality and quantity in sales. It also leads to an improvement in both growth and profits. However, sales teams in the B2B
The right chief marketing officer (CMO) is instrumental in guiding a company’s marketing and branding. Quality leadership can clarify and define your marketing mission to ensure everyone is working toward the same goal. A clear vision of the company’s branding
If your customers are like most business people, they don’t have time to spend sifting through pages of internet search results looking for the best vendor for the products and services their company needs. Instead, they look at the first
You’re an expert in your industry. Probably a disruptor and an innovator. And you’re at a point where your new business acquisition is off the charts. You have secured new accounts and your sales department has been on fire. This
Good keyword research is essential to any B2B account-based marketing strategy. However, too many business owners and managers treat keyword research as an afterthought or task that an intern or entry-level employee can handle. We understand you have a lot
At its core, account-based marketing (ABM) is an approach that sees businesses build and execute hyper-personalized marketing programs that are aimed precisely at defined accounts. In other words, it’s a way to treat each client uniquely. ABM allows you to market
Nowadays, everyone in the marketing world seems to be talking about influencer partnerships. However, finding the right person to talk up your B2B product or service can be a lot more challenging than if you are plugging a consumer product
You want your marketing dollars to work hard for you and your company, and marketing sales attribution can help you do that. Knowing whether something works or does not work should be a top priority for creating a marketing budget
If you own a B2B company, the marketing data that your company collects is undoubtedly one of its most valuable resources. If you don’t know what matters your company’s data can seem like a disorganized mess of information that is
SEO-optimized B2B content helps increase your website traffic and attract people that want to interact with your business. However, it does little to convert them into a customer once they’re there. You must create goals for your content that will nurture