SEO-optimized B2B content helps increase your website traffic and attract people that want to interact with your business. However, it does little to convert them into a customer once they’re there. You must create goals for your content that will nurture
This week we will continue along the buyer’s journey to the final (and critical) leg: the bottom of the funnel (BOF) and the point at which your leads turn into customers. In the first entry of this series, we highlighted the
This week we’re looking at the middle of the funnel after last week’s focus on the Problem Stage and top of funnel (TOF) content. We also talked about a customer’s place in their sales journey and how to get them
The act of buying a consumer product is simple: find something you like, enter your credit card information, and voila — a purchase! In B2B sales, buying can involve multiple decision-makers and an uncertain path to purchase known as the
Are you a mid-market company whose sales team needs support generating B2B leads? Chances are, you looking to increase your company’s marketing revenue or scale your marketing budget. However, because lead generation campaigns involve multiple people, the real costs can