https://youtu.be/Rfz7JFnE_vw 0:02 How are you doing? It’s Paula Pollock from the Pollock Marketing Group. I’m here today to share some knowledge that you may not have about Google Analytics and GA4. I’ve mentioned to plenty of you that it’s important
The term “conversion rate optimization” (CRO) is used a lot in digital marketing, but its meaning can be unclear. In its simplest form, CRO is the process of increasing the percentage of visitors to your website who take a desired
Website strategy trends are in a constant state of flux. What worked last year might not prove as effective this year. It’s a frustrating, yet completely logical, reality of the digital marketing arena where your business competes for your target’s
Your FAQ page can do a lot more than just answer the questions your prospects have. A strategically written FAQ can boost traffic to your website and help close sales. This is why an FAQ page is an important BOF
Website styles follow distinct trends in each industry. If it’s been too long since you have refreshed yours, you’re in good company. Most companies should refresh their style about every 2-3 years, but tend to let it go longer. If