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The Hidden Cost of Neglecting Marketing Data Infrastructure

  • PaulaP
  • July 18, 2024

Discover why neglecting marketing data infrastructure during product development can cost companies time, money, and growth opportunities. Learn how to avoid this common pitfall.

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How You Can Avoid Invalid Traffic & Gain More Leads

  • PaulaP
  • October 5, 2022

Let’s face it: no one wants to pay for invalid traffic. Especially a growing business looking to get the most bang for their buck and convert leads. Invalid traffic, or IVT, is a major issue in the digital world, with

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Why Marketing Segmentation Matters for Lead Conversion

  • PaulaP
  • December 29, 2021

Lead conversion is arguably the single most important goal of a marketing campaign. Even other strategies are rendered ineffective when a lead fails to convert. Here we take a look at what marketing segmentation is, why it’s crucial for B2B

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Why Marketing Segmentation is Important for Quality Leads

  • PaulaP
  • December 16, 2020

If you’re marketing to all of your potential customers with the same message, you’re likely losing sales. Such a broad message doesn’t make the reader feel that you’re speaking directly to them. Without that personal touch, they will likely lose

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Are You Losing Leads Without a Content Personalization Strategy?

  • PaulaP
  • September 4, 2020

You have put hard work into your content strategy and you are starting to see results. More and more businesses are willing to put the time and effort it takes into creating content that draws in more traffic and spreads brand awareness. […]

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