Marketing attribution is the art and science of determining which of your many marketing actions results in a customer taking action, such as making a purchase, signing up for an event or downloading a white paper. If you don’t know
If you’re like most small business owners, your time is spent on the myriad of demands from the daily operations of your business. You might dream of expanding your market reach into new areas, but finding the time to create
It’s true. Content outsourcing saves a LOT of time. And, content creation is the most outsourced marketing job. Marketers and company owners know they can easily make tweaks to outsourced content—especially written content. The creation process, however, is time-consuming and
Are you trying to do all of the heavy lifting when it comes to your marketing strategy? There is a lot to do and the expectations are continually changing. Most companies now outsource marketing–and for good reason. Nearly two-thirds of all B2B
You have put hard work into your content strategy and you are starting to see results. More and more businesses are willing to put the time and effort it takes into creating content that draws in more traffic and spreads brand awareness. […]
If you want to use your marketing time wisely and keep reaping rewards well after this downturn, create a sustainable content strategy and production plan. Everyone has a different tolerance for content. Content isn’t easy to keep producing without it