The business world can seem like a pretty serious place. But that doesn’t mean that B2B businesses can’t have a little fun with their marketing. In fact, humor marketing can be a great way to stand out from the competition
Over 83% of marketers agree that video marketing strategies can attract leads. It’s one of the easiest ways for people to connect to businesses. Customers will choose your products and services if you can explain how they will benefit. The visual
Your business needs to build trust in your target cohorts to be successful. Statistics show that most enterprise buyers are actively seeking out open and honest business relationships that foster deep trust. Once you establish trust, these customers will become
Marketers often overlook the importance of marketing conversion forms when trying to generate leads. They are a utility to funnel contact information into the right list or CRM platform. While they may not be as appealing as landing pages or
Is your startup the next sleeping giant that’s about to disrupt the tech industry? It can be if you market to the proper audience. Unfortunately, your product enthusiasm isn’t the only driving factor for your targets. Planning and executing an
Lead conversion is arguably the single most important goal of a marketing campaign. Even other strategies are rendered ineffective when a lead fails to convert. Here we take a look at what marketing segmentation is, why it’s crucial for B2B
If you’re like most people, your email box has been inundated lately with messages about Black Friday sales, emails touting everything from kids toys to skin care sets. As a B2B marketer, you might feel a little left out and
To most, marketing strategy and marketing plan may seem like two fully interchangeable terms. However, this isn’t actually the case. There are some key distinctions between a marketing strategy and a marketing plan – and understanding those distinctions is an
Successful alignment between marketing and sales has many benefits. It creates better brand awareness as well as higher quality and quantity in sales. It also leads to an improvement in both growth and profits. However, sales teams in the B2B
The right chief marketing officer (CMO) is instrumental in guiding a company’s marketing and branding. Quality leadership can clarify and define your marketing mission to ensure everyone is working toward the same goal. A clear vision of the company’s branding