https://youtu.be/Rfz7JFnE_vw 0:02 How are you doing? It’s Paula Pollock from the Pollock Marketing Group. I’m here today to share some knowledge that you may not have about Google Analytics and GA4. I’ve mentioned to plenty of you that it’s important
When sales are down, businesses start looking for ways to increase leads. This often means getting marketing help. However, many business owners do not have the skills or the resources to invest in a proper in-house marketing team. Fortunately, there
Is your ad budget large enough? According to Nielson’s latest advertising report, the answer is most likely no. Anyone who advertises online and relies on this medium to reach their audience needs to check the performance of their ads regularly.
Client Envy: the jealous feeling when your competitor announces landing a big client that you wish you could have won. The grass always seems greener over there. Your only solution is to move up-market. Often, this entails targeting larger clients
In marketing strategy, user behavior often takes a back seat to data. While you need a thorough understanding of your industry, you also need to know who your target customer is, what their most urgent needs and interests are, and
For the past few years, product-led growth has been all the rage in the tech startup world. But what is growth hacking, and how can it be applied to companies of all sizes? Growth hacking is a process of rapid
You’re an expert in your industry. Probably a disruptor and an innovator. And you’re at a point where your new business acquisition is off the charts. You have secured new accounts and your sales department has been on fire. This
If you own a B2B company, the marketing data that your company collects is undoubtedly one of its most valuable resources. If you don’t know what matters your company’s data can seem like a disorganized mess of information that is
As your company grows, you’re likely hearing from your IT and marketing teams that they want to add more tools to your company’s arsenal. However, while all of their ideas sound promising, how do you know which tools will add
Growth is a good thing and the digital world is changing fast. In order to support solid online growth for your company, you may need to outsource marketing components (or the whole thing!). It’s okay to admit when you are in over