Creating content conversion for sales and leads has never been more important. In this continuing pandemic environment, many traditional means of attracting leads and sales, such as conventions and other in-person events, have gone away. If your digital content marketing
As the novel coronavirus pandemic continues to disrupt business and the ability to meet in person, major conferences have taken an enormous hit. Organizations accustomed to hosting large gatherings have been forced to cancel their events throughout the past year.
According to a report from Hubspot, 61 percent of marketers report that lead generation presents one of their biggest struggles. The art of attracting customers and convincing them to buy from you becomes increasingly complex in today’s digital world. Customers
At first glance, multichannel marketing and omnichannel marketing appear to be the same thing. Both names indicate that the company using one of these strategies engages customers across multiple marketing channels, understanding that customers today want to reach and engage
When I was in business school, one distinction professors taught was the difference between marketing and sales. Marketing involved getting the customer to the point of considering to make a purchase and sales involved convincing a prospect that their product