According to a report from Hubspot, 61 percent of marketers report that lead generation presents one of their biggest struggles. The art of attracting customers and convincing them to buy from you becomes increasingly complex in today’s digital world. Customers
At first glance, multichannel marketing and omnichannel marketing appear to be the same thing. Both names indicate that the company using one of these strategies engages customers across multiple marketing channels, understanding that customers today want to reach and engage