Conquering Dark Funnel Marketing The buyer’s journey is changing, which means marketing and sales funnels are changing too. With buyer behavior shifting to self-education and solo research, go-to-market teams are having to rethink the buyer’s journey. The buyer’s journey is
Making purchases more difficult for your customers may seem like a crazy idea. But, adding marketing friction can actually increase sales. Businesses and marketers are constantly warned that friction causes lost sales. They should make it as simple as possible
Let’s face it: no one wants to pay for invalid traffic. Especially a growing business looking to get the most bang for their buck and convert leads. Invalid traffic, or IVT, is a major issue in the digital world, with
In recent times, the prevailing SEO wisdom has been that if you want to increase your organic traffic, you need to target high-volume keywords. But what if there was a way to increase your organic traffic by targeting zero-volume keywords?
The ambiguous definition of outsourcing marketing causes confusion among those who seek outsourcing to improve their marketing efficiency. Outsourcing marketing tasks to a specialized third party can alleviate a significant amount of the operational pressures your team may be experiencing
Lead scoring is the foundation of any personalized marketing program, but it frequently falls short due to data constraints. It is also time-consuming, costly, and inflexible to your company’s changing needs. Platforms for Lead Scoring and Marketing Automation (MAPs) Lead
DIY marketing may sound like a great way to grow your business, but it’s not quite as easy as it seems. To be successful, marketing requires a significant investment of time, talent, and effort. Before you can start utilizing marketing
In marketing strategy, user behavior often takes a back seat to data. While you need a thorough understanding of your industry, you also need to know who your target customer is, what their most urgent needs and interests are, and
For the past few years, product-led growth has been all the rage in the tech startup world. But what is growth hacking, and how can it be applied to companies of all sizes? Growth hacking is a process of rapid
Digital ads are an essential part of every company’s marketing efforts. Unfortunately, you may not be getting the full view of your data because of the ad platform’s walled garden. Expected to drive $565.20 billion in 2022, digital advertising accounts