Do you want to improve your sales by understanding customer issues? Pain points are your customers’ problems. Some customers may not be aware that they have a problem, but in order to market to them, your sales teams must be
People today have the attention span of gnats. The use of short videos in content marketing allows you to give your audience what they want while also effectively conveying your message. If you are going to produce videos they need
A well-crafted content calendar is key to a successful online presence. Whether you’re a small business or an individual blogger, if you can’t be counted on to produce fresh, engaging content on a regular basis, you’ll quickly lose ground to
Although email is one of the first arrivals in the digital marketing landscape, it has a staggering return on investment of 4200%. That’s if you have good email open rates. Used by nine out of ten marketers to distribute content as of 2021,
Considering that ninety-three percent of all website interactions come about via a search engine, SEO best practices are absolutely crucial in order for businesses to reach customers. However, what happens when your SEO habits clash with your website’s user experience (UX) goals?
The business world can seem like a pretty serious place. But that doesn’t mean that B2B businesses can’t have a little fun with their marketing. In fact, humor marketing can be a great way to stand out from the competition
Content recycling is a valuable strategy. It can help you keep your platforms fresh and updated without spending hours creating new material. If you recycle your content you need a plan or it can be as much work as creating new.
You’re posting great content, but are you doing everything you can to make sure it’s seen? While everyone wishes it was as simple as just dropping in some copy, social media is more complex than that. That’s where social media
Over 83% of marketers agree that video marketing strategies can attract leads. It’s one of the easiest ways for people to connect to businesses. Customers will choose your products and services if you can explain how they will benefit. The visual
The average email is opened and read for just 11 seconds. Businesses with little email marketing experience spend hours writing their email newsletters. They guess what their audience will like reading. Most have no clue why their ROI and engagement