Marketing execution and marketing strategy can be as confusing as the “chicken or the egg” paradox. In successful marketing, one begets the other. However, some leaders (even marketers!) think they are the same or that you only need a plan.
Although email is one of the first arrivals in the digital marketing landscape, it has a staggering return on investment of 4200%. That’s if you have good email open rates. Used by nine out of ten marketers to distribute content as of 2021,
Considering that ninety-three percent of all website interactions come about via a search engine, SEO best practices are absolutely crucial in order for businesses to reach customers. However, what happens when your SEO habits clash with your website’s user experience (UX) goals?
Did you know that advertisers achieve an 8:1 return on investment (ROI) through Google Search and Ads? This means you can get $8 for every $1 spent on your Google Ads. In the age of the Internet and Google search, whether or
If you’re running a marketing campaign, campaign testing all elements to ensure success is required. Unfortunately, many businesses make the mistake of only looking at the end result without taking into account all of the factors that contribute to their
The business world can seem like a pretty serious place. But that doesn’t mean that B2B businesses can’t have a little fun with their marketing. In fact, humor marketing can be a great way to stand out from the competition
Content recycling is a valuable strategy. It can help you keep your platforms fresh and updated without spending hours creating new material. If you recycle your content you need a plan or it can be as much work as creating new.
You’re posting great content, but are you doing everything you can to make sure it’s seen? While everyone wishes it was as simple as just dropping in some copy, social media is more complex than that. That’s where social media
The RACI matrix is a great tool for identifying the decision-makers for each product’s sales cycle. Most businesses are so busy with day-to-day operations that they don’t have time to step back and figure out who the decision-makers are for
Over 83% of marketers agree that video marketing strategies can attract leads. It’s one of the easiest ways for people to connect to businesses. Customers will choose your products and services if you can explain how they will benefit. The visual