Client Envy: the jealous feeling when your competitor announces landing a big client that you wish you could have won. The grass always seems greener over there. Your only solution is to move up-market. Often, this entails targeting larger clients
Lead scoring is the foundation of any personalized marketing program, but it frequently falls short due to data constraints. It is also time-consuming, costly, and inflexible to your company’s changing needs. Platforms for Lead Scoring and Marketing Automation (MAPs) Lead
DIY marketing may sound like a great way to grow your business, but it’s not quite as easy as it seems. To be successful, marketing requires a significant investment of time, talent, and effort. Before you can start utilizing marketing
Traditional SEO tactics aren’t working anymore. The content strategy used by most marketers follows what looks good in reports and not what drives conversions. Using a tool like Ahrefs to find profitable keywords in your niche, scanning the first page
Do you want to improve your sales by understanding customer issues? Pain points are your customers’ problems. Some customers may not be aware that they have a problem, but in order to market to them, your sales teams must be
In marketing strategy, user behavior often takes a back seat to data. While you need a thorough understanding of your industry, you also need to know who your target customer is, what their most urgent needs and interests are, and
People today have the attention span of gnats. The use of short videos in content marketing allows you to give your audience what they want while also effectively conveying your message. If you are going to produce videos they need
For the past few years, product-led growth has been all the rage in the tech startup world. But what is growth hacking, and how can it be applied to companies of all sizes? Growth hacking is a process of rapid
Digital ads are an essential part of every company’s marketing efforts. Unfortunately, you may not be getting the full view of your data because of the ad platform’s walled garden. Expected to drive $565.20 billion in 2022, digital advertising accounts
A well-crafted content calendar is key to a successful online presence. Whether you’re a small business or an individual blogger, if you can’t be counted on to produce fresh, engaging content on a regular basis, you’ll quickly lose ground to