Interacting with your customers on social media in a business to business setting is much different from interacting directly with consumers. That doesn’t mean you should ignore social media marketing; it just means that you need to focus directly on
Over the past 20 years, brands have become increasingly aware of the importance of content marketing when it comes to promoting their products and services. Social media has only amplified these perceived needs, as it allows content to be quickly
Clearly, it’s been a unique and challenging year, no matter what product or service you sell. The COVID-19 pandemic has turned the world economy upside down, caused thousands of people to lose their jobs and forced companies to re-think their
Growth is a good thing and the digital world is changing fast. In order to support solid online growth for your company, you may need to outsource marketing components (or the whole thing!). It’s okay to admit when you are in over
Website styles follow distinct trends in each industry. If it’s been too long since you have refreshed yours, you’re in good company. Most companies should refresh their style about every 2-3 years, but tend to let it go longer. If
Marketing attribution is the art and science of determining which of your many marketing actions results in a customer taking action, such as making a purchase, signing up for an event or downloading a white paper. If you don’t know
If you’re like most small business owners, your time is spent on the myriad of demands from the daily operations of your business. You might dream of expanding your market reach into new areas, but finding the time to create
We often come across clients who think they can buy, scrape and borrow trade show lists and enter them into their email systems. These same clients are usually shocked when their email accounts get frozen or shut down when recipients report them
Building a stronger online presence to attract buyers will require a number of tools to improve marketing automation and assessing your approach. Here are 7 of the top tools in the martech (marketing technology) industry that we see our B2B clients using most
You believe in your products and solutions. Of course, you do, or you wouldn’t be offering them. But, too often brands push those products before earning the trust of their audience. You look brand-centric when every post pushes your solution