Marketers often overlook the importance of marketing conversion forms when trying to generate leads. They are a utility to funnel contact information into the right list or CRM platform. While they may not be as appealing as landing pages or
Is your startup the next sleeping giant that’s about to disrupt the tech industry? It can be if you market to the proper audience. Unfortunately, your product enthusiasm isn’t the only driving factor for your targets. Planning and executing an
If you are like most small, but mighty businesses, marketing automation rules are a powerful tool you need to use. They perform marketing and sales actions based on criteria that you specify to sort and help generate leads. The key
An email drip campaign is a highly effective method of lead conversion. But there’s a catch. You need to segment your audience to reap the insane benefits. If you blast your entire list, you are sure to see a significant
Good content is powerful. It informs your audience, stirs their emotions, compels them to act, and sometimes it can even drive them away. Nailing down the creation and promotion of lead generating content in your market is critical. Here are
Targeted content marketing has replaced traditional, product-focused marketing. This type of marketing delivers higher quality leads because it encourages potential customers to trust your company and view you as experts in your industry: experts that can help them with problems
Lead conversion is arguably the single most important goal of a marketing campaign. Even other strategies are rendered ineffective when a lead fails to convert. Here we take a look at what marketing segmentation is, why it’s crucial for B2B
Driving traffic and getting engagement on social media is a good start, but there’s a phrase that says “you can’t eat likes for breakfast.” This refers to the fact that exposure doesn’t necessarily equal conversions and traffic doesn’t always equal
It has been said that every day, your business is either gaining market share or it is losing it. Unfortunately, losing market share doesn’t take much effort. Your competitors will be more than happy to assist you. At this very
If you’re like most people, your email box has been inundated lately with messages about Black Friday sales, emails touting everything from kids toys to skin care sets. As a B2B marketer, you might feel a little left out and