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Author Archives: PaulaP

man reviewing data on a phone and tablet

The Hidden Cost of Neglecting Marketing Data Infrastructure

  • PaulaP
  • July 18, 2024

Discover why neglecting marketing data infrastructure during product development can cost companies time, money, and growth opportunities. Learn how to avoid this common pitfall.

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dark funnel marketing podcast guest

Dark Funnel Marketing is the Easy and Fun Way to Hit Your Sales Quota

  • PaulaP
  • January 24, 2023

Conquering Dark Funnel Marketing The buyer’s journey is changing, which means marketing and sales funnels are changing too. With buyer behavior shifting to self-education and solo research, go-to-market teams are having to rethink the buyer’s journey. The buyer’s journey is

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improve CRO

Way to Improve CRO When Your Site Has Low Traffic

  • PaulaP
  • November 30, 2022

How do you improve CRO (conversion rate optimization) when you aren’t flooded with traffic? This is a constant problem for small businesses and niche products that don’t command thousands of hits a day or even monthly.  Experts always talk about

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close deals stack of cash

Quick! Close Deals In Q4 Before Your Time Runs Out

  • PaulaP
  • November 16, 2022

You have a few weeks to clean out your pipeline and close deals. However, prospects will naturally want to postpone the choice until next year.  End-of-year distractions can bring opportunities. Many organizations must finish this year’s budget and set next

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dark funnel tornado on a road

Dark Funnel: Pivot Your Marketing to the Dark Side

  • PaulaP
  • November 2, 2022

The dark funnel is not some spooky Halloween marketing trend. But, it can be a pretty scary place for businesses when they haven’t yet embraced the work needed to capitalize on it.  We have all gotten addicted to analytics and

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Transitioning Your Google Analytics to GA4

VIDEO – Update to GA4 Now – You Can’t Afford to Wait

  • PaulaP
  • October 26, 2022

https://youtu.be/Rfz7JFnE_vw 0:02 How are you doing? It’s Paula Pollock from the Pollock Marketing Group. I’m here today to share some knowledge that you may not have about Google Analytics and GA4. I’ve mentioned to plenty of you that it’s important

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marketing friction man starting fire with sticks

The Best Way to Increase Sales – Add Marketing Friction

  • PaulaP
  • October 19, 2022

Making purchases more difficult for your customers may seem like a crazy idea. But, adding marketing friction can actually increase sales.  Businesses and marketers are constantly warned that friction causes lost sales. They should make it as simple as possible

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conversion rate optimization business people shaking hands

Ways You Can Easily Increase Your Conversion Rate

  • PaulaP
  • October 12, 2022

The term “conversion rate optimization” (CRO) is used a lot in digital marketing, but its meaning can be unclear. In its simplest form, CRO is the process of increasing the percentage of visitors to your website who take a desired

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invalid traffic google analytics

How You Can Avoid Invalid Traffic & Gain More Leads

  • PaulaP
  • October 5, 2022

Let’s face it: no one wants to pay for invalid traffic. Especially a growing business looking to get the most bang for their buck and convert leads. Invalid traffic, or IVT, is a major issue in the digital world, with

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Video: How to Use AIOSEO to SEO Your Blog Post

  • PaulaP
  • September 28, 2022

If you want to rank organically for your target keywords, blogging is an excellent vehicle. AIOSEO is a great tool for anyone looking to optimize their content. Here’s a how-to video to help you learn the tricks we use for our

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Recent Posts

  • The Hidden Cost of Neglecting Marketing Data Infrastructure
  • Dark Funnel Marketing is the Easy and Fun Way to Hit Your Sales Quota
  • Way to Improve CRO When Your Site Has Low Traffic
  • Quick! Close Deals In Q4 Before Your Time Runs Out
  • Dark Funnel: Pivot Your Marketing to the Dark Side

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