Is your ad budget large enough? According to Nielson’s latest advertising report, the answer is most likely no. Anyone who advertises online and relies on this medium to reach their audience needs to check the performance of their ads regularly.
The ambiguous definition of outsourcing marketing causes confusion among those who seek outsourcing to improve their marketing efficiency. Outsourcing marketing tasks to a specialized third party can alleviate a significant amount of the operational pressures your team may be experiencing
The more leads you have, the more business you’ll get, right? Not necessarily. Spending the time and energy to get qualified leads is more important than just amassing a huge number of leads likely to go nowhere. According to LinkedIn,
Marketing effectively online requires the constant assessment and refinement of your marketing strategies, particularly for B2B clients. Without a solid social media strategy, your business will miss out on valuable touchpoints for your customer journey. Often, many B2B companies are
A business blog is a major tool in the content marketing channel for a reason. Creating a blog for your B2B company and updating it regularly with well-written content drives traffic and offers educational value. In addition to improving your
To most, marketing strategy and marketing plan may seem like two fully interchangeable terms. However, this isn’t actually the case. There are some key distinctions between a marketing strategy and a marketing plan – and understanding those distinctions is an
In today’s climate, B2B companies need to refocus on lead generation strategies. Studies show that many companies are failing to generate enough B2B leads and they need new strategies. In fact, 61% of companies consider lead generation their number one
Do you have a social media strategy? If not, it’s time to put one together. It may seem like a daunting task, but with the right messaging strategy in place, your company will start to see better engagement and more
Remember when you first launched your brand and all the new interest it garnered? If you’re like most companies, you know that can plateau over time. One way to beef up your branding and attract new customers is to make
Do you want to know what customers are really thinking? You might be surprised by the answer. Customer journey mapping is a powerful tool for any B2B company looking to understand its customers and improve customer experience. In this post,