https://youtu.be/Rfz7JFnE_vw 0:02 How are you doing? It’s Paula Pollock from the Pollock Marketing Group. I’m here today to share some knowledge that you may not have about Google Analytics and GA4. I’ve mentioned to plenty of you that it’s important
Making purchases more difficult for your customers may seem like a crazy idea. But, adding marketing friction can actually increase sales. Businesses and marketers are constantly warned that friction causes lost sales. They should make it as simple as possible
The term “conversion rate optimization” (CRO) is used a lot in digital marketing, but its meaning can be unclear. In its simplest form, CRO is the process of increasing the percentage of visitors to your website who take a desired
Let’s face it: no one wants to pay for invalid traffic. Especially a growing business looking to get the most bang for their buck and convert leads. Invalid traffic, or IVT, is a major issue in the digital world, with