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Monthly Archives: October 2022

Transitioning Your Google Analytics to GA4

VIDEO – Update to GA4 Now – You Can’t Afford to Wait

  • PaulaP
  • October 26, 2022

https://youtu.be/Rfz7JFnE_vw 0:02 How are you doing? It’s Paula Pollock from the Pollock Marketing Group. I’m here today to share some knowledge that you may not have about Google Analytics and GA4. I’ve mentioned to plenty of you that it’s important

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marketing friction man starting fire with sticks

The Best Way to Increase Sales – Add Marketing Friction

  • PaulaP
  • October 19, 2022

Making purchases more difficult for your customers may seem like a crazy idea. But, adding marketing friction can actually increase sales.  Businesses and marketers are constantly warned that friction causes lost sales. They should make it as simple as possible

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Ways You Can Easily Increase Your Conversion Rate

  • PaulaP
  • October 12, 2022

The term “conversion rate optimization” (CRO) is used a lot in digital marketing, but its meaning can be unclear. In its simplest form, CRO is the process of increasing the percentage of visitors to your website who take a desired

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invalid traffic google analytics

How You Can Avoid Invalid Traffic & Gain More Leads

  • PaulaP
  • October 5, 2022

Let’s face it: no one wants to pay for invalid traffic. Especially a growing business looking to get the most bang for their buck and convert leads. Invalid traffic, or IVT, is a major issue in the digital world, with

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Recent Posts

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  • Dark Funnel: Pivot Your Marketing to the Dark Side

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