DIY marketing may sound like a great way to grow your business, but it’s not quite as easy as it seems. To be successful, marketing requires a significant investment of time, talent, and effort. Before you can start utilizing marketing
Traditional SEO tactics aren’t working anymore. The content strategy used by most marketers follows what looks good in reports and not what drives conversions. Using a tool like Ahrefs to find profitable keywords in your niche, scanning the first page
Do you want to improve your sales by understanding customer issues? Pain points are your customers’ problems. Some customers may not be aware that they have a problem, but in order to market to them, your sales teams must be
In marketing strategy, user behavior often takes a back seat to data. While you need a thorough understanding of your industry, you also need to know who your target customer is, what their most urgent needs and interests are, and
People today have the attention span of gnats. The use of short videos in content marketing allows you to give your audience what they want while also effectively conveying your message. If you are going to produce videos they need