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Monthly Archives: June 2022

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DIY Marketing Mistakes to Avoid at All Costs

  • PaulaP
  • June 29, 2022

DIY marketing may sound like a great way to grow your business, but it’s not quite as easy as it seems. To be successful, marketing requires a significant investment of time, talent, and effort. Before you can start utilizing marketing

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Content Strategy for SEO That Isn’t Boring

  • PaulaP
  • June 22, 2022

Traditional SEO tactics aren’t working anymore. The content strategy used by most marketers follows what looks good in reports and not what drives conversions. Using a tool like Ahrefs to find profitable keywords in your niche, scanning the first page

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Pain Points: How to Recognize and Address Customer Issues

  • PaulaP
  • June 15, 2022

Do you want to improve your sales by understanding customer issues? Pain points are your customers’ problems. Some customers may not be aware that they have a problem, but in order to market to them, your sales teams must be

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Why User Behavior Should Determine Your Marketing Strategy

  • PaulaP
  • June 8, 2022

In marketing strategy, user behavior often takes a back seat to data. While you need a thorough understanding of your industry, you also need to know who your target customer is, what their most urgent needs and interests are, and

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Using Short Videos to Drive More Traffic (and Sales!)

  • PaulaP
  • June 1, 2022

People today have the attention span of gnats. The use of short videos in content marketing allows you to give your audience what they want while also effectively conveying your message.  If you are going to produce videos they need

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