If you are like most small, but mighty businesses, marketing automation rules are a powerful tool you need to use. They perform marketing and sales actions based on criteria that you specify to sort and help generate leads. The key
An email drip campaign is a highly effective method of lead conversion. But there’s a catch. You need to segment your audience to reap the insane benefits. If you blast your entire list, you are sure to see a significant
Good content is powerful. It informs your audience, stirs their emotions, compels them to act, and sometimes it can even drive them away. Nailing down the creation and promotion of lead generating content in your market is critical. Here are
Targeted content marketing has replaced traditional, product-focused marketing. This type of marketing delivers higher quality leads because it encourages potential customers to trust your company and view you as experts in your industry: experts that can help them with problems