
Lead conversion is arguably the single most important goal of a marketing campaign. Even other strategies are rendered ineffective when a lead fails to convert. Here we take a look at what marketing segmentation is, why it’s crucial for B2B

Driving traffic and getting engagement on social media is a good start, but there’s a phrase that says “you can’t eat likes for breakfast.” This refers to the fact that exposure doesn’t necessarily equal conversions and traffic doesn’t always equal