Nowadays, everyone in the marketing world seems to be talking about influencer partnerships. However, finding the right person to talk up your B2B product or service can be a lot more challenging than if you are plugging a consumer product
You want your marketing dollars to work hard for you and your company, and marketing sales attribution can help you do that. Knowing whether something works or does not work should be a top priority for creating a marketing budget
If you own a B2B company, the marketing data that your company collects is undoubtedly one of its most valuable resources. If you don’t know what matters your company’s data can seem like a disorganized mess of information that is