Lead conversion is arguably the single most important goal of a marketing campaign. Even other strategies are rendered ineffective when a lead fails to convert. Here we take a look at what marketing segmentation is, why it’s crucial for B2B
Driving traffic and getting engagement on social media is a good start, but there’s a phrase that says “you can’t eat likes for breakfast.” This refers to the fact that exposure doesn’t necessarily equal conversions and traffic doesn’t always equal
It has been said that every day, your business is either gaining market share or it is losing it. Unfortunately, losing market share doesn’t take much effort. Your competitors will be more than happy to assist you. At this very
If you’re like most people, your email box has been inundated lately with messages about Black Friday sales, emails touting everything from kids toys to skin care sets. As a B2B marketer, you might feel a little left out and
The more leads you have, the more business you’ll get, right? Not necessarily. Spending the time and energy to get qualified leads is more important than just amassing a huge number of leads likely to go nowhere. According to LinkedIn,
Marketing effectively online requires the constant assessment and refinement of your marketing strategies, particularly for B2B clients. Without a solid social media strategy, your business will miss out on valuable touchpoints for your customer journey. Often, many B2B companies are
A business blog is a major tool in the content marketing channel for a reason. Creating a blog for your B2B company and updating it regularly with well-written content drives traffic and offers educational value. In addition to improving your
To most, marketing strategy and marketing plan may seem like two fully interchangeable terms. However, this isn’t actually the case. There are some key distinctions between a marketing strategy and a marketing plan – and understanding those distinctions is an
In today’s climate, B2B companies need to refocus on lead generation strategies. Studies show that many companies are failing to generate enough B2B leads and they need new strategies. In fact, 61% of companies consider lead generation their number one
Do you have a social media strategy? If not, it’s time to put one together. It may seem like a daunting task, but with the right messaging strategy in place, your company will start to see better engagement and more