At first glance, multichannel marketing and omnichannel marketing appear to be the same thing. Both names indicate that the company using one of these strategies engages customers across multiple marketing channels, understanding that customers today want to reach and engage
An estimated $62 billion is lost each year by American companies because of poor customer service. Additionally, a mere 5 percent increase in customer retention can then result in a minimum of 25 percent increase in profits for companies. Building
If you’re marketing to all of your potential customers with the same message, you’re likely losing sales. Such a broad message doesn’t make the reader feel that you’re speaking directly to them. Without that personal touch, they will likely lose
When I was in business school, one distinction professors taught was the difference between marketing and sales. Marketing involved getting the customer to the point of considering to make a purchase and sales involved convincing a prospect that their product
Interacting with your customers on social media in a business to business setting is much different from interacting directly with consumers. That doesn’t mean you should ignore social media marketing; it just means that you need to focus directly on