
At first glance, multichannel marketing and omnichannel marketing appear to be the same thing. Both names indicate that the company using one of these strategies engages customers across multiple marketing channels, understanding that customers today want to reach and engage

An estimated $62 billion is lost each year by American companies because of poor customer service. Additionally, a mere 5 percent increase in customer retention can then result in a minimum of 25 percent increase in profits for companies. Building

If you’re marketing to all of your potential customers with the same message, you’re likely losing sales. Such a broad message doesn’t make the reader feel that you’re speaking directly to them. Without that personal touch, they will likely lose

When I was in business school, one distinction professors taught was the difference between marketing and sales. Marketing involved getting the customer to the point of considering to make a purchase and sales involved convincing a prospect that their product

Interacting with your customers on social media in a business to business setting is much different from interacting directly with consumers. That doesn’t mean you should ignore social media marketing; it just means that you need to focus directly on

Over the past 20 years, brands have become increasingly aware of the importance of content marketing when it comes to promoting their products and services. Social media has only amplified these perceived needs, as it allows content to be quickly

Clearly, it’s been a unique and challenging year, no matter what product or service you sell. The COVID-19 pandemic has turned the world economy upside down, caused thousands of people to lose their jobs and forced companies to re-think their

Growth is a good thing and the digital world is changing fast. In order to support solid online growth for your company, you may need to outsource marketing components (or the whole thing!). It’s okay to admit when you are in over

Website styles follow distinct trends in each industry. If it’s been too long since you have refreshed yours, you’re in good company. Most companies should refresh their style about every 2-3 years, but tend to let it go longer. If

Marketing attribution is the art and science of determining which of your many marketing actions results in a customer taking action, such as making a purchase, signing up for an event or downloading a white paper. If you don’t know